Austrian companies find a modern and a much larger sales market in Poland than in Austria. The attractiveness of the Polish market results from low investment barriers, a good job market and the very well developed education system. Another important factor is that the size of the Polish market is comparable to the size of all other Central European countries (except Germany) combined. Investors appreciate these circumstances with increasing investments in Poland. It is also of particular importance for investors that personnel costs and the minimum wage are lower than in Germany or Austria.
Metropolitan areas are the metropolises of Warsaw (1.6 million inhabitants), Lodz (807,000 inhabitants), Kraków (741,000 inhabitants) and Wroclaw (633,000 inhabitants), the Upper Silesian industrial area in the south of the country and the Vistula delta around Gdansk in the north. With an area of around 312,685 km2 and more than 38.5 million inhabitants, Poland is one of the largest countries in Europe. The capital city of Warsaw is both the political and economic center of Poland. Poland’s accession to the EU brought greater economic stability to the country. So the European market was completely opened for Polish products and at the same time it was made easier for investors to invest in Poland.
Despite the incentives to become more competitive in a growth market, a company needs to be aware of cultural influences and language barriers. These cultural influences have a significant impact on the cooperation with a partner and thus on the investments in Poland.